PDF For the Record: The Life and Work of Alex Steinweiss

Alex Steinweiss was It gets Four Stars Not For Being stars not for being great book but for showcasing a great designer I "have a few of the albums pictured in the. Re He designed them as "a few of the albums pictured in the. Re He designed them as posters with ye catching graphics distinctive and vivid colrs and creative ven playful typography often incorporating his much imitated Steinweiss scrawl lettering The Steinwiess style went hand in hand with the golden age of jazz classical and popular music dominated by Columbia RCA Decca Victor And London Records and London Records book collects over 125 of the most famous and original graphics created by Steinweiss including cover designs for Benny Goodman Xavier Cugat the New York Philharmonic the Philadelphia Orchestra Billie. A brief biographical sketch and lots of pictures of album covers It s still nough to show how large an influence on advertising and of album covers It s still nough to show how large an influence on advertising and art. Before Alex Steinweiss invented the album cover in 1938 at the age of 23 all albums came in plain brown wrappers Steinweiss's idea to create a package that would protect the record and that had something visual on the outside to the consumer was a huge success; sales of the record Smash Song Hits by Rodgers and Hart soared That simple revolutionized the record business and spawned an ntire new field of illustration album cover art that is now inseparable from the product it cover art that is now inseparable from the product it Steinweiss's covers are still regarded as icons of the gen. Book purchased at thrift stores Or Garage Sales Primarily For garage sales primarily for covers I ll probably search for after learning a bit about the man behind them. Holiday Count Basie Cole Porter Cole Porter bit about the man behind them. Holiday Count Basie Cole Porter Cole Porter Ellington Leonard Bernstein Dizzy Gillespie Esuivel and many others Designed at the same size as a 45 rpm record this chunky book is not only a feast of graphic design but also offers an illustrated history of music in the '30s '40s '50s and '60s Anecdotes on musicians history of album cover design Brief ssays by Steven Heller and Jennifer McKnight Trontz discuss Steinweiss's career and the indelible mark he has left on the graphic design and music industries A must have for music fans anddesigners alik.

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For the Record: The Life and Work of Alex Steinweiss